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Self Esteem and Weight Loss

Did you know your own self-esteem may be a contributing factor to some of your problems?

Let’s look at weight loss for example.

We all know that the weight loss industry is a multi billion dollar per annum business and who do the advertisers target?

Women!

In order to encourage women to join their weight loss plan they highlight their insecurities in their advertising copy.

“What insecurities are these,” you may be asking.

You may have heard of the term “fat shaming.”

Women are shamed into feeling guilty even if they are just a few kilos heavier than last year.

Is it any wonder that so many of them suffer from insecurities.

My advice to women is this:

1 Stop comparing yourself with others

It is silly to try to be somebody you are not. Instead of trying to be someone other than yourself you must ask the question, “What makes me tick,?” and set your goals accordingly.

2 Do it for you and not for buy aluminum scraps  others.

If you are taking on a new diet do it for yourself and not for others. Don’t be a people pleaser and try to impress others for the sake of it.

3 Your value is not measured by your dress size.

What makes you unique is what values you. It is what you do with what talents you have been gifted that gives you value. It is important to use your talents for the benefit of others. That is real value!

4 Ditch the “If only,” mindset.

Many women and men for that matter think, “If I lost xx amount of weight, got, a new car, a better house, had a new husband/wife, or whatever then I will be happy.”

Life does not work that way. Joy comes from within and has nothing to do with outward appearances or the opinion of others. Many people after they have acquired what they thought would make them happy are still not content with their life. The novelty soon wears off then they have their eye on something else.

5 Work on your self-esteem.

It is important to work on your self-esteem otherwise people are going to push you around.

The key is to be assertive and not allow unkind comments to affect. Assertiveness is not just sticking up for yourself. It is recognising the television advertising for what they are; to make you want to buy their products.

I am not saying you should not go on one of these diets but to do it for the right reasons.

The bottom line is that a low self-esteem will undermine your dieting plan.

How?

Have you heard of the expression “Comfort eating?”

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Minerals, Herbs and Berries for High Blood Pressure

Managing high blood pressure using the methods prescribed can be difficult for many people. Since doctors often prefer prescription medications and limiting diets with exercise over natural remedies, it can actually cause a patient even more stress, and increased blood pressure levels. It takes time to see a significant reduction in hypertension levels through exercise and weight loss, and even through dietary changes.

If you have long-standing hypertension that needs frequent monitoring, it is best to speak to your doctor before you start taking any supplements.

According to WebMD, taking pharmaceutical hypertension medications may have harmful side effects, too. However, research has found that natural remedies may help to prevent and treat high blood pressure.

Natural Remedies for High Blood Pressure

1. Nitric Oxide

Known as a hypertension lowering agent, nitric oxide is a popularly prescribed supplement. NO is naturally produced by the body to help expand blood vessels and to allow blood to flow through the body. As such, it improves bloodlow and oxygen delivery.

2. Hawthorne Berry Tea

Hawwthorne berry helps to dilate arteries and improves circulation to take oxygen and nutrients to the heart. Drinking a cup of Hawthorne Berry tea 2-3 times a day will have a positive effect on your HBP.

3. Potassium Mineral Supplement

Potassium is an essential mineral, specifically for its role in hypertension management. The Annals of Internal medicine published a study which followed hypertensive patients for one year. During this time the patients followed a diet rich in potassium, and after a year they were able to reduce their blood pressure medications while maintaining normal levels.

4. Calcium

In addition to preventing high blood pressure, calcium can also help to reduce hypertensive blood levels naturally. In addition to supporting healthy bones, calcium can also help to lower blood pressure levels naturally.

5. Magnesium

The Hypertension Journal  striction bp reviews published a study in which patients with uncomplicated hypertension took oral magnesium supplements for four weeks. During this time, both their BP levels and triglycerides were reduced. This proves that magnesium is an excellent natural HBP remedy.

While the general consensus is that it’s better to obtain your nutrition requirements from food sources rather than supplementation, it is also important to understand the levels of nutrients in your food. Our food is no longer as nutrient rich as it was 30 years ago, and that is why, unless you eat a diet that provides you with more than 100% of RDAs on all nutrients, you need a daily multiple supplement.

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Horse Stall Mats – Different Types, Advantages and Disadvantages

Horse stall mats are becoming increasingly popular, due to the advantages they provide over other stall floor surfaces:

Yielding. The traditional concrete floor is very hard. Unless you provide a thick layer of bedding, this hardness can stress joints, possibly injure feet, and cause sore points where the horse lays down to rest or sleep. Mats provide a softer and more yielding surface which is more comfortable for horses and less likely to result in impact stress injuries.
Warmth. The materials used to make horse stall mats are naturally insulating. This is both more comfortable and healthier for horses, especially in winter.
Traction.  matlockoapclubs   Concrete and wooden floors can be slippery when wet; mats provide better traction and reduce this risk to horses.
Smooth. Many mats have a smooth surface, which is much easier to clean than concrete or wood surfaces.
Sterilization. Stall mats can be easily sterilized with a disinfectant, which is difficult with absorbent surfaces such as wood or earth. Especially in the case of a horse contraction a contagious disease, the ability to sterilize the stall floor is important.
Drainage. Unlike concrete, mats allow urine to drain off. Usually this happens at the joints between mats, although a few types of mats allow the urine to drain through the mat itself.
Bedding. Many owners find that less bedding is required with stall mats, partly because the mats perform the function of bedding (insulation, soft and comfortable surface, shock absorption, traction) and partly because the ability to drain off urine means that less bedding is soiled. This saves not only on bedding costs, but also in terms of the time and money associated with stall cleaning.
A mat floor can be laid on top of any hard, non-moving surface such as concrete, asphalt and wooden floors. As such, mats are more a floor covering, rather than a stand-alone floor. Some mats (the thicker and stronger ones) can also be laid on compacted stone, provided that that stones do not exceed a certain size (large stones can cause bumps or even tears in the mats). Soft surfaces, such as earth or sand, are unsuitable as they can move under the mats, resulting in depressions in the mats. Eventually, this can lead to separations between the mats or even tearing of the mats.

Stall mats vary in types, quality and performance characteristics. Consequently, selecting a stall mat for individual requirements requires consideration of a number of factors. The important differences between various stall mats are in terms of:

Material. The most commonly used material is rubber, although there are different types and qualities of rubber used (largely dependent on manufacturer). There are also non-rubber mats, made out of high-tech materials such as EVA. High quality rubber tends to be more expensive, but is more durable. High-tech materials such as EVA tend to have somewhat different performance characteristics (e.g. more shock absorbent) and tend to be lighter for a given size.
Size. Mats usually vary in size from about 30cm square (a square foot) to about 2 square meters (3 square yards). However, we have seen mats up to 12 feet by 12 feet (almost 4 meters by 4 meters), designed to cover an entire stall with a single piece (which weighs 600 pounds or almost 300kg). Large mats are heavier (the bigger ones weight 100 Kg. or 200 pounds each) which make placement more difficult. However, their weight and size is an advantage in that it makes them less likely to move once put in place and also less likely for edges or corners to curl up. Smaller mats are easier to work with. In the event of a tear or other damage, it is cheaper to replace a small mat than a large one.
Thickness. The thickness varies from about 1 centimeter to over 2 centimeters. Thicker mats have 4 advantages: tend to be more durable, are less likely for the edges to curl, less likely for the mats to move, thickness is usually an indication of quality. However, as thickness increases, so do both price and weight.
Weight. The weight depends on the type of material (EVA is much lighter then rubber) and the thickness of the mat. Heavy mats are more likely to stay in place, whereas lighter mats are convenient if you are often travelling with your horse (e.g. between horse shows and competitions) and like to take a portable mat with you. One of the advantages of a mat made from EVA instead of rubber is that it weighs only about a quarter as much as rubber, so is more suitable if you need to move it often.
Interlocking. Some mats interlock, while others have straight edges and rely simply on their weight to hold them in place. All else being the same (size, weight, thickness), the interlocking mats stay in place better and are far less likely for edges to lift. Some mats are designer to lock and unlock easily (for easy transport if you move locations with your horse often) while others are designed to lock firmly in place (making transport more difficult, but providing better performance in static installations).
Quality. Like any product, quality varies. A long guarantee (5 to 10 years) is an indication of quality. Thicker mats are usually of better quality than thin ones. Given 2 rubber mats of the same size, if one is substantially heavier it is probably of better quality (the lighter one is probably not pure rubber, but instead rubber mixed with inferior and lighter materials). None of these is an absolute mark of quality, but usually they are good indications. It is also worth checking if the manufacturer has a reputation for producing quality products. Also ask if the rubber has be revulcanized (which is good) or if the rubber has been bound with urethane glue (lower quality).
Permeable. The mats should not be permeable, which is to say that urine should not be able to enter the surface of the mat. If the materials or production methods are of low quality, the mats may be partly permeable, resulting in urine entering the mat and producing odours.
Porous. Some mats are porous, allowing urine to grain through. However, the majority are not porous, although urine can drain through the joins where the mats meet. With smaller mats, there are more joins, so the urine tends to run through more. This can either be an advantage or a disadvantage (see discussion below).
Flat, grooved or footed bottom. Many mats have flat bottoms. With flat bottoms, any urine that gets under the mats (for example, draining through at the joints between mats) can be trapped there. If you have a permeable surface under the mats (e.g. compacted stone) this may not be an issue, but if you have a non-permeable surface (e.g. concrete) under the mats, you do not want to have trapped urine releasing ammonia and odours. With groves or feet, such urine may be able to drain off (whether this happens in practice will depend on factors such as the slope of the underlying surface and whether there are dips in the underlying surface).
Portable. Some mats are designer to be portable, others are not. Factors to evaluate when considering portability include: weight, size, ability to roll up. If they are interlocking, check that they can be locked and unlocked easily and without special tools.
Reversible. Some stall mats have a top side and a bottom side, while others can be reversed (flipped over). The advantage of the latter is that when one side shows wear, you can flip them over to extent the lifespan.
Flat or textured top. Some mats have a flat and smooth top, while others have a textured top. Smooth tops are easier to clean (the groves or bumps on textured mats tend to trap dirt), while textured tops provide horses with better traction. Some people buy mats with a grooved bottom and then flip them over so that the grooved side is up; this is particularly done for high-traffic areas such as corridors or washing areas (where the water and soap would otherwise produce a slippery surface).
Cut to fit. Stall mats come in a great variety of sizes. However, to get a close fit, you may need to cut the mats. In this case, before buying the mats, check that they are designed to allow this.
Price. Prices vary, but as a rough indication look at 20-40 euros per square meter.
For photos of different types (interlocking, textured), see horse floor mats.

Drainage

If the urine drains through the mats rather than resting on top of them, the amount of bedding which is soiled is greatly reduced. This reduces the amount of time required to clean the stall, reduces the amount of replacement bedding required, and reduces the amount of storage space required for soiled bedding.

Although all of these are important benefits, one must consider what happens to the urine after it has drained through the mats. If the surface underneath has good drainage (e.g. thick layer of crushed stone), then the urine can drain off. However, if the surface underneath is impermeable (e.g. concrete), then the urine simply builds up under the mats, where it can release ammonia into the air (which is unhealthy for horses stabled there, in particular for their lungs) and produce unpleasant smells. Although one could from time to time lift up the mats and clean underneath them, the fact remains the cleaning urine under the mats is more difficult than cleaning urine on top of them.

Consequently, depending on the underlying floor surface you may prefer that urine drains through, or you may prefer that it does not. Depending on your preference, you should chose mats accordingly: small mats drain more than larges ones (joins are closer together and there are more of them), straight edge mats drain more than interlocking, porous mats drain more than non-porous.

If you decide to use mats that easily allow urine to drain through, you should consider the following:

Choose a mat with grooved or footed bottoms, so that the urine can flow off rather than being trapped.
Try to have a floor with good drainage. If this is not possible, allow the urine to run off by using a floor which is flat (no dips where urine can pool), smooth (so that liquids run easily) and with a slant so that liquids run off.
Consider choosing mats whose design and weight allow them to be easily lifted out, permitting periodical washing down of the floor underneath.
Cleaning
A stall with rubber mats is cleaned out in much the same way (hay fork and/or shovel) as any other stall. Many people also periodically use a water hose to wash them down periodically. If the mats have feet or groves underneath, this can also help to flush out urine that has drained through between the joints (see above discussion about drainage).

One can also use a pressure jet. While this is very effective, be careful not to hold the pressure jet immediately against the mat surface as this may damage the mat (your pressure jet manual should state the minimum distance to hold the pressure jet away from surfaces being cleaned).

If your mat must be absolutely clean, other cleaning tools that may be useful are a scrub brush, soap and disinfectant. Before using any chemical product on your mat, just the instructions provided with your mat to make sure that the chemical will not harm it.

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How to Find the Best Digital Marketing Agency

In order to find the best digital marketing agency, first, we need to understand “what is digital marketing”, “will digital marketing benefit your business” and answer the question “how do I get more leads for my business?” – which should be the purpose of any marketing.

What is a Digital Marketing Agency?
The dictionary definition of  nutritionhubb Digital marketing is the marketing of products or services using digital technologies, mainly on the internet, but also including mobile phones, display advertising, and any other digital medium. So simple to summarise in one sentence, yet it can be a complicated process to get right and to ensure that all of your digital marketing is working together, not as silo activities. This is where the expertise and experience of the best digital marketing agencies can be hugely beneficial.

Traditional advertising, newspapers and paper directories, such as Yellow Pages, are increasingly less effective for businesses. Whilst a few years ago people would go to a computer to search for a product or service, nowadays people are connected to the internet all day, every day and “live online”. Looking for information, a product or service is as quick and simple as searching on a laptop or computer at work or picking up their mobile telephone or tablet. Digital marketing focuses on getting your information, products and services in front of people when they are looking online. The best digital agencies understand the buying process of your products and services and ensure that your information is prominent to the potential customer at the appropriate time. In the digital marketing world, the various stages of the buying process i.e. research, consideration and purchase are called “micro-moments” and the very best digital marketing agency will present the relevant information, service or product at the targeted time in the buying process.

Whilst some digital marketing agencies will also create and manage traditional advertising or business marketing, such as newspaper advertising, specialist digital marketing agencies will concentrate on online marketing as opposed to “marketing companies” who commonly concentrate on TV, radio and print marketing.

Regardless if your business is business-to-business (B2B) or business-to-consumer (B2C), digital marketing can be a fast, often instant, and reliable way of getting leads into your business and driving up revenue. The very best digital marketing agencies will manage all of the digital advertising based on return on investment (ROI) ensuring the leads generated are at a cost that makes business sense and increases profit levels. Digital marketing will benefit your business and answers the question “how do I get more leads for my business”?

Digital marketing, sometimes referred to as website marketing, can be broken down into a number of important features and services:

SEO Services
Search engine optimisation, most commonly abbreviated to “SEO”, is the process of getting your website found on search engines like Google when people make a search relevant to your business, services or products.

Regardless if your website is e-Commerce or selling services it will drive leads and sales into your business if it is found for the search terms people use (often referred to as “keywords”) to look for them in Google.

SEO requires experience and understanding of how Google reads your website. What messages and information you want Google to read for a webpage or website and knowing where to place that information so search engines can find it. A good SEO company will have a proven track record of ranking websites high in the search results.

SEO works best when the proven methods of obtaining rankings are applied in conjunction with latest trends that are driving traffic. An example of this is the “near me” phenomenon, which has seen a 150% growth in the last 12 months, where mobile phone users are adding “near me” to their search query i.e. “SEO Company near me”. These customers are looking to buy and buy from a local service or product supplier.

Although SEO can be a stand-alone service, it is most effective when combined with PPC, social media and reputation marketing. SEO is also the cornerstone of effective PPC, social media and reputation management campaigns.

Pay Per Click
Pay Per Click (PPC) often referred to as “Google Advertising” or “online advertising” is where you position adverts at the top of the search results for specific search terms. These search terms can be the words people use when in the “research” phase of making a purchase or targeted at the “buying keywords” when potential customers are looking to buy.

Although your advert, depending on your budget, can be shown every time a search is made, you only pay when an internet user clicks on your advert and is taken to your website or calls you direct from the search results page meaning you only pay when you get a click from a potential customer hence the name for this form of marketing of Pay Per Click (often abbreviated to PPC).

How much you pay for each click is determined by a few factors. The “cost per click” (abbreviated to CPC) is determined by the quality and relevancy of the advert to the search term being used and the relevancy of the page on your website that the potential customer land on. These factors contribute to your overall “quality score”. The higher your quality score, the less you pay per click and less you pay per lead into your business.