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Designer Jewellery for Women – 5 Styles

There’s nothing that makes an outfit like a piece of jewellery. Designer jewellery brings together the best quality with the most captivating designs. These designers don’t follow trends, they set them. Below is a list of five types of designer jewellery and what makes them special.

1. Contemporary designer jewellery

There are so many styles of jewellery currently on trend. Antique jewellery is well suited to a vintage look, while chunky silver and black leather cuffs work with a rock and roll image. In the necklace department, women have been wearing a lot of long, thin chains, usually with a pendant- or sometimes a few- at the bottom. These necklaces fall nicely between the breasts and can really elongate a woman’s torso.

2. Designer pearl jewellery

There is nothing more classic or feminine then a beautiful string of pearls. For an Audrey Hepburn, Breakfast at Tiffany’s look, try putting on many strings of various lengths. Pearls are also a lovely piece to combine with other stones. Their light colouring makes them easy to pair with everything from coral to deep reds and blues. Pearl bangles can add a glamorous element to a rough denim, punky look.

3. Handmade designer jewellery

There’s nothing worse then choosing a beautiful piece of jewellery and seeing someone else wearing it. Jewellery is meant to be personal, and in many ways, gains more value for being unique. Handmade jewellery doesn’t necessarily guarantee that it’s a one-of-a-kind, but it does increase the odds. Moreover, jewellery made by hand generally has a more rustic look, as opposed to a manufactured one. If this is to your taste, it can be quite beautiful.

4. Designer costume jewellery

Searching for costume jewellery niswa is like sifting through the contents of a treasure box. These pieces are fun, usually oversized, and not for every day. They are the items that you find in your grandmother’s drawer, or at a flea market. You saw something, you didn’t know where you were going to wear it, but you knew that you had to own it, so you bought it. Which is perfect because now you have a ball or dress up party to go to and that big red rose broach, or funky choaker will go perfectly with your outfit! Have fun with costume jewellery- that’s what it’s there for.

5. Luxury designer jewellers

We’ve all heard of Van Cleef & Arpels, Bvlgari, Cartier and Oscar Heyman. They are the best of the best. Their designs are immaculate- perfectly encrusted in diamonds, gold, pearls, and platinum. The pieces that come from luxury jewellery designers tend to be timeless. They build simplicity and elegance right in to everything that they make. Even their statement pieces- the wide cuffs and elaborate earings- will still be in style in a hundred years time.

Thompson London offers the discerning and style-conscious Londoner the opportunity to select beautifully made cufflinks and accessories, at very competitive prices. Without compromising on quality materials, unique design details and the latest style trends, the brand has proved from the very beginning a commercial success.

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Are Slot Machines a Good Bet?

We’ll give away the answer to this article’s title up front: the short answer is yes! But of course there’s much more to it.

From a strictly empirical approach, you might be surprised to learn that the Las Vegas State Gaming Control Board reported the state’s casino win percentage for slots at 6 percent in 2010 vs. 11 percent for Black Jack and Craps! This means that casinos do better against people playing table games. However, when you factor in the popularity of slots and the sheer number of people who play them, it’s also not surprising that the greatest percentage of overall revenues for every casino comes from slots. Again, this is not because slot players have worse odds. In fact the odds of winning at slots compares favorably to table games in general, but even so, the odds are always against you in any casino game.

It’s no secret that slots are by far the most common games played by the majority of casino-goers and this is why casinos offer the best comps to slots players. Table game players seldom get rated as well as slot players and they often can’t figure out why, but it’s simple. Rating slot players well helps draw more players and helps keep them at the slots machines longer, which is important for every casino’s No. 1 source of revenue.

From aesthetic standpoint, slots appeal to our senses like no other games. The lights and sounds and graphics titillate the mind. You can play much longer for your money and you have hundreds of gaming options. What’s more-win or lose-playing slots can actually be a great stress reliever, assuming you are playing for fun and not for huge amounts of money (unless you have huge amounts of disposable income) and not betting above your means.

Some casino players who criticize slots often point to the lack of strategy in slots. And yet, the lack of strategy can often be one of the greatest appeals of slots. Sure some table games employ more strategy, but it’s all still luck when you boil it down, and so many slot players enjoy the simple, mindless nature of slots. Slot machines are a relaxing escape for them.

And finally, with the rise in online casino gambling, slot machines are the most common partly because of the relaxing lie-on-your-couch and push a button nature of them, but mainly they boast the greatest payouts on the internet. From jackpots to regular win percentages and payouts even on non-progressives, no other games come close. And nowadays there are so many intriguing 3D games and beautiful and fun interfaces and bonuses and games within games that slots are actually surpassing รวมสล็อตออนไลน์  table games in terms of fun and overall thrill and rush-the things that were previously the primary areas where table games supposedly had the upper hand.

Also worth mentioning is that online casinos offer tremendous bonus incentives for new players such as 100 percent matching in free players dollars and often even more! This goes for all casino games but your bonus will go farther on the slots.

For those wishing to explore online slot machines, it can be a bit tricky because countries have different laws about online casinos. In the U.S., online casinos are not allowed to accept U.S. players currently (although this will change soon-once the U.S. can figure out how to tax this and make money), yet different casinos will still accept U.S. players or players from other countries facing these temporary restrictions. Once you find a place to play, you want to be sure it is a trustworthy casino with good deposit/withdrawal options and customer service.

In order to find a place to play regardless of where you live, as well as find highly rated and trusted casinos and to take advantage of the best welcome bonuses and tournaments and such, you should start with an online casino review site, such as onlineslotsmachine.org

Colin Taylor is an online gambling columnist. He has con

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Internet Marketing – The Amazing Ron Paul

Wow, check out Ron Paul’s Internet Marketing campaign!

Without doubt, Ron Paul’s success on the Internet is nothing short of amazing. MBBS Consultant His team’s approach has been ground breaking in the way they’ve applied Internet Marketing techniques, not only to reach potential supporters, but to attract a significant number of contributors.

Although not currently one of the frontrunners, Ron Paul is now being called an “Internet Phenomenon” by many political strategists.

While the Internet Marketing strategies being used by Ron Paul’s team are not necessarily unique, the dedication his team has shown in reaching potential supporters online has been outstanding. By deploying a very aggressive Internet Marketing campaign, Ron Paul’s team has attracted a flood of contributors and a huge number of avid supporters.

In a very short period of time, Ron Paul’s team has developed an enormous Internet presence. In fact, anyone who’s been online in the past six months has certainly seen multiple references to Ron Paul on the news or social media sites.

If you consider the raw numbers, Ron Paul’s Internet Marketing strategy leaves his competition in the dust – and it’s a big reason he’s still in the race:

Consider the facts …

· Last month, Ron Paul’s site had well over a MILLION visitors, more than all other Republican candidates combined!

· In one day, Ron Paul’s team raised over $6 Million dollars on the internet.

· They raised approximately $20 Million Dollars in the 4th quarter of 2007 alone.

· On YouTube, there are 109,000 videos currently available about him.

· And in the past month there have been over 89,000 blog posts about him, according to Google.

The bottom line … Ron Paul’s focus on Internet Marketing is changing the face of political campaign strategies.

Ron Paul is not the only candidate making use of the Internet … on the other side of the aisle, Barack Obama’s team has deployed a very well designed Internet Marketing strategy – over 728,00 visitors last month – and has been very effective in reaching potential supporters and contributors in his own right.

An Objective View

My analysis of Ron Paul’s internet success is purely driven by curiosity; I have no political affiliation or opinion of Ron Paul’s political platform.

What intrigues me about Ron Paul’s Internet strategy is not only the response he’s received (over a Million visitors last month), it’s the number of contributors he’s attracted and the dedicated constituency he’s built on the Internet. With a major part of his communications being conveyed via the Internet, Ron Paul’s campaign team has demonstrated beyond any doubt that Internet Marketing is a formidable tool in building a successful political campaign strategy.

Perhaps the Ron Paul campaign chose to focus more on Internet strategies and less on other media simply due to budget constraints. Whatever the reason, their decision to use the Internet as an integral part of their campaign strategy is undoubtedly a big reason he’s still in the race.

This is not the first time we’ve seen a candidate deploy an Internet Marketing strategy as a part of a political campaign strategy – but it may be the first major campaign that has used the Internet as a primary part of their campaign strategy.

So, what does this say about future political campaigns and the tactics that will be developed to exploit the enormous potential of the Internet?

Political campaign teams can be very creative in developing marketing methods and I have no doubt we will learn a great deal concerning Internet Marketing by watching the successful political campaigns.

If ‘necessity is the mother of invention’, then the Internet Marketing strategies being developed by political campaign teams like Ron Paul’s will no doubt be leveraged by other organizations to help build their own visibility and success.

Ron Paul’s Internet Strategy

So, what does Ron Paul’s team do differently?

The short answer lies not in what his team does, as much as it does with how his team ‘works’ their strategy.

First, the Internet Marketing strategy Ron Paul’s team has implemented focuses on some very basic Search Engine Marketing tactics:

· Website optimization,

· Compelling content,

· Intuitive site navigation,

· Social Media,

· Press Releases,

· Videos,

· Blogging,

· RSS feeds

· Email Marketing, Newsletters, & Breaking News

Pretty straight forward, right? No real surprises here with the exception that Ron Paul’s team does not really use of PPC strategies to any great extent.

The real difference lies is the way Ron Paul’s team implements their tactics, especially when compared to other Presidential contenders’ strategies.

The body of the site contains very compelling content that is easy to find and leads you to endless amounts of interesting information concerning Ron Paul.

Maybe the most obvious difference is Ron Paul’s site is constantly being updated and changed; the team adds new information daily and continually works to improve their Search Engine visibility using well attended blogs, Press Releases, and Social Media.

Web Site Optimization

Overall, the Ron Paul team has deployed a very solid website in a short period of time. Not that every part of the site is perfect, but the good points far outweigh the bad. In fact, with just a few slight changes, the Ron Paul website could serve as a great model for other political candidates.

One somewhat insignificant difference, but one that I personally like about Ron Paul’s website, is that his team does not use an annoying Splash page as many other candidates do.

I know splash pages look good to the website owner, but they’re almost always a waste of time since most people just want to get to what they came to the site to see – in this case, information about Ron Paul!

The ‘home’ page Ron Paul’s team has designed is very intuitive and easy to navigate. They’ve placed breaking news, volunteer sign up, Blog access, and an excellent menu of choices that covers everything from Ron Paul’s position on the major issues to videos and recordings of his major appearances.

Looking at the foundation of the website, Meta Title tags are the same for all pages. Concerning the Meta Descriptions, they’re also identical across all the pages of the website, so the Search Engines choose their own descriptions to display with the Ron Paul listing. Not recommended, but it probably causes no real harm in this case.

Looking deeper, the site could use some fine tuning, adding Alt tag descriptions that contain more keywords would help; as well as adding unique Meta Descriptions for each page.

Links into the page are almost non-existent and I would recommend adding a number of related, quality inbound links to the site. It couldn’t hurt and would probably drive even more traffic to the website and/or Blog.

The site could also use some additional keyword research to help Ron Paul key in on the potential voters who are not familiar with him, and to present his message to more of them.

The Ron Paul interactive videos on top of the ‘Issues’ page are a great addition. It seems to me if more detail were added concerning Ron Paul’s stance on the issues, it would be a more valuable contribution to the site.

Although there are some obvious opportunities for improvement; given the website’s presentation, the information available, and ease of use, I give Ron Paul’s team very good marks in the SEO category.

Social Media Strategies

Ron Paul’s team’s approach to social media marketing has made him a Republican powerhouse. His campaign team understands social media and knows how to use it.

From photos and videos to networking, Ron Paul can be found across the Internet.

Most candidates’ teams have begun to use social media sites but most of them don’t seem to be very active on them. Ron Paul’s team excels

here because they are very active – they make continuous updates on his social media profiles all hours of the day.

Increasingly, as new generations enter the voting ranks, social media is becoming an indispensable part of successful political campaigns. The current generation of younger voters has grown up using the Internet as their primary means of communication. It’s second nature for them to use the Internet to gain and share information.

Currently on MySpace, Ron Paul shows over 273,000 friends, Facebook shows over 205,000, and YouTube has over 109,000 videos under his name.

On the Ron Paul Blog, links to submit posts to Digg, StumbleUpon, Delicious and others are available. Also helpful, is the RSS feed button that’s displayed in the upper part of the left column. Having an RSS feed signup on the blog helps to promote the blog even further in the social media outlets.

When you look at the popularity of Ron Paul on the social media sites and compare the other candidates to him, he is definitely using the social networks more than other candidates to promote his grassroots efforts.

Blogging Strategies

Ron Paul has a very active Blog [http://people.ronpaul2008.com/campaign-updates]. His team consistently posts new information and breaking news all hours of the day. The Ron Paul team knows they have a very active and captive audience on the blog and they actively cater to them.

There’s an RSS button to easily subscribe to blog updates and links to YouTube and other social media are scattered throughout the page to promote Blog entries.

Overall, Ron Paul’s campaign team has done an outstanding job developing and deploying a very effective Internet Marketing strategy.

Summary

Internet Marketing is quickly becoming an integral part of nearly every political campaign.

Increasingly, the Internet is becoming a news and recruiting source that is irreplaceable in major political campaigns.

Pressed for campaign funds, both Mike Huckabee and Ron Paul have used the Internet as a very cost effective way to get their message across to potential contributors and voters.

Without their efforts on the Internet, it could be argued that very few people would have ever heard of either candidate. While both candidates are underdogs, they probably would not even still be in the race without their well orchestrated Internet Marketing campaigns.

How much of Ron Paul’s or Mike Huckabee’s success is due to their Internet Marketing efforts? There’s no doubt Internet viewers looking for information concerning these candidates have had no problem finding it on the Internet.

The real question is how many potential voters will actually be affected by the Internet Marketing they come into contact with? Judging from over a Million visitors to Ron Paul’s website and the amount of contributors he’s been able to inspire, there can be no doubt many potential voters have been directly affected by the Internet Marketing strategy his team has deployed.

It’s now clear Political Internet Marketing is a very effective campaign tool and will continue to be an increasingly important part of successful political campaigns well into the future.

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Free Accounting Software Review

Free accounting software is available that may very well meet all of you accounting needs! Be sure that any products used for business purposes will create suitable audit trails to help avoid trying to recreate data at a later date. Also make sure that any accounting software used whether free or paid, will meet all of your needs both today and in the near future to avoid having to go through a possibly cumbersome upgrade down the road.

The following are some of the most popular free accounting software products available.

Free Accounting Software 2.0 One very popular free downloadable accounting product is Free Accounting Software 2.0 from Systems Online. Even though this Windows based program is free, it is still a complete multiuser, multicompany, and multibranch accounting, inventory, and customer management solution for business. Free Accounting includes: physical and non-physical inventory, invoicing, customers, contacts, vendors, inventory, sales, sales returns and credit memos, quotes, purchasing, and purchase returns. Furthermore it can handle complete AR and AP with all accounting functions and journals including general journal, inventory control journal, checkbooks, and bank reconciliation and deposits. This new version is a major upgrade with many valuable features including FIFO/LIFO and Average cost accounting! (To keep this product free you will be required to link to them on your web site. Otherwise you will be required to pay a small fee.)

Microsoft Office Accounting Express 2007 Another exciting product is Microsoft Office Accounting Express 2007. Microsoft promotes this new free product as, “Everything you need to make your small business idea flourish. Microsoft freeaccountsOffice Accounting 2007 is available in the U.S. only, as a free download or on a CD. An advantage to this product is that if your small business out grows the Express Version you can easily upgrade to the paid Professional Version.

Choice Accounting Choice Technologies provides this basic Choice Accounting Package as a free download anticipating that you will at some point purchase additional products and services from their company. It is very easy to master this program which is a full-featured accounting and bookkeeping system target to small businesses. It has a setup wizard that can create a dataset in just a few minutes.

Accounting Startup Edition Dynacom offers this Accounting Startup Edition free with one caveat, you are required to link to them in your emails and/or on your internet site. This should be easy for a small business to do especially if it is a https://www.freeaccounts.org

home based business that may not have a very formal website anyway. It includes all the basic accounting functions needed to manage your business efficiently: purchasing, sales, general ledger and banking. It even includes payroll! To make a great offer even better, it comes with no time or transaction limitation. Like other good free accounting software you can easily upgrade to a more advanced products if your business outgrows this program.

GnuCash Due to the increasing popularity of the Linux platform this product is worth mentioning. GnuCash is an Linux open source accounting application. In fact GnuCash is the leading free, open source accounting program for Linux. GnuCash is a functional replacement for many of the expensive accounting programs. This release is a new version for 2007!

 

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Teen Addiction to Cannabinols – Teenage Drug Abuse

Cannabinols is comprised of marijuana and other related drugs. All forms of the marijuana plant (Cannabis sativa) belong to the category of cannabinols. Dronabinol (Marinol) is one pharmacologic agent that also belongs to this group.

Teens who are addicted or intoxicated with substances composed of cannabinols experience buy cannabis online  euphoria, giddiness, a feeling of being mellow and relaxed, hunger, decreased social interactions, and problems pertaining to the proper tracking of time. Teen intoxication between hashish, leaf marijuana, and other cannabinols reveal varying influences.

When used properly and within the range of a doctor’s prescription, cannabinols are great in producing a general feeling of wellness and relaxation. Clinically relevant withdrawal states occur only after an individual’s intake of cannabinol in very large amounts (e.g., 20 or more marijuana cigarettes per day).

Marijuana is the cannabinol which has a lot of “nicknames” and these include Mary Jane, Pot, That, Grass, Joint, Brick, and Weed. Hashish also has street names to disguise it such as Hash, Rope and Ganja. As mentioned earlier, marijuana is derived from the leaves, stems, bud and seeds of the Marijuana plant. Hashish is typically sold in the form of a brown or black wax-like substance since is derived from the prepared sap of the marijuana plant.

Aside from drug peddlers who can be contacted through friends and other social contacts, teenagers can now discreetly purchase drugs such as marijuana and hashish through the internet. Online buying and selling of drugs is becoming more and more popular and alarming because it seems as if teenagers are provided with easy access and sale of drugs. Modern technology has already opened doors to new ways to sell hashish and marijuana to teens inconspicuously.

Oral administration and inhalation are two of the most common administration routes of cannabinols. Individuals who are under the influence of cannabinols (such as marijuana) may experience impaired concentration, performance, lapse in judgement and may even make a person lose touch with reality.

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Cheapest Internet Service Providers of 2021

Money matters. And overpaying for internet service is one way to wreck the monthly budget. Sure, an internet service provider (ISP) may offer premium plans to get you online, but sometimes the least-expensive option will suffice. It pays to be an informed consumer.

“ISP pricing can vary dramatically based on location and the number of competitors in a market. It’s definitely worth shopping around,” says Mark Lubow, a veteran cable and telecommunications expert who heads the Cloud11 consultancy in Atlanta.

But which internet providers igtarget have the least expensive plans? And are they fast enough and reliable enough to support your online activities? Read on to find out.

A woman typing on a laptop.
(DRAZEN_)

Our Cheapest Internet Service Rating
#1 RCN
#2 Optimum
#3 Xfinity
#3 Cox
#3 Mediacom

How Much Is High-Speed Internet?
COMPANY MONTHLY COST EQUIPMENT RENTAL FEE INSTALLATION FEE TERMINATION FEE
Xfinity Internet »
$29.99 and Up $14/month and Up Varies Varies
Verizon Internet »
$39.99 and Up $15/month and Up $99 and Up $0.00
AT&T Internet »
$35 and Up $10/month and Up $0 and Up Up to $180
Spectrum Internet »
$49.99 and Up Varies Varies $0.00
Cox Internet »
$29.99 and Up $0 and Up $0 and Up Up to $120

Expand List
The cost of high-speed internet varies by plan speed. Typically, the higher the speed, the more a plan will cost.

The least expensive plans are usually the slowest. They may not even be considered broadband, which the Federal Communications Commission (FCC) defines as having a minimum download speed to receive data of 25 megabits per second (Mpbs) and a minimum upload speed to send data of 3 Mbps. Mbps is the measurement of how fast data passes through an internet connection.

Our analysis found the Fastest Internet Plans of 2021 have download speeds of 940 to 2,000 Mbps and range in cost from $75 to more than $299 per month. By comparison, the cheapest plans offered by five of our top-rated internet providers have download speeds of 6 to 100 Mbps, but they also cost significantly less: between about $20 and $35 per month.

A lower speed plan may be all you need if you spend the majority of your online time emailing and browsing websites. Depending on where you live, affordable plans with prices around $30 a month are available for almost every connection type, including cable, DSL (Digital Subscriber Line), and fiber optic connections. Satellite internet tends to be pricier. For example, the least expensive plan in our comparison of the Best Satellite Internet Providers starts at $40 a month.

Fees and taxes add significantly to your plan’s total price. A Consumer Reports investigation found fees add almost $450 to the average cable customer’s bill each year. “That’s a pretty significant hidden tax on consumers, especially when they don’t have to include these fees in the advertised prices of their cable plans,” says Lubow.

Fees are assessed for installation, equipment rental, and terminating a contract early, among other things. See the chart above for some fees. For a complete list, read the “understanding your bill” section on your internet provider’s website.

For more guidance on getting internet access that is both fast and affordable, see our What Cheap Fast Internet Plan Should I Get? section below.

The Cheapest Internet Service From Our Best Internet Service Provider Ranking
Cheapest Internet Service Providers of 2021

COMPANY MONTHLY COST CONNECTION TYPE DOWNLOAD SPEED (MBPS) LEARN MORE
RCN Internet »
3.9 out of 5
$19.99 and Up Fiber, Cable 25 Mbps – 940 Mbps See Review »
Optimum Internet »
3.4 out of 5
$24.95 and Up Fiber, Cable 10 Mbps – 940 Mbps See Review »
855-741-1615
Xfinity Internet »
4.3 out of 5
$29.99 and Up Cable 15 Mbps – 2,000 Mbps See Review »
Cox Internet »
3.9 out of 5
$29.99 and Up Fiber, Cable 10 Mbps – 1,000 Mbps View Plans »
844-913-7278
Mediacom Internet »
3.6 out of 5
$29.99 and Up Cable 60 Mbps – 1,000 Mbps View Plans »
855-740-0561
*Based on the lowest starting monthly cost

We analyzed our Best Internet Service ratings to create our list of the Cheapest Internet Service of 2021. Our rating is based on advertised prices, which may reflect discounts for new residential customers. As such, you may see the plan price increase when the promotional period ends, usually after one year. Look for a bundle — an internet package that comes with extras such as phone or TV service — which may reduce your overall costs more than if you pay for each service separately. While some internet providers offer contract-free plans allowing you to pay month-to-month, a contract may lower the monthly price.

Here are the Cheapest Internet Services of 2021, starting with the least expensive plan:

RCN Internet »

RCN Internet
360 OVERALL RATING
3.9 out of 5

MONTHLY COST
$19.99 and Up
CONNECTION TYPE
Fiber, Cable
DOWNLOAD SPEED
25 Mbps – 940 Mbps
BUNDLES
Internet, TV, Phone
SEE REVIEW
RCN: According to our research, RCN has the least expensive base plan from our rating of the Best Internet Services. RCN offers internet in six major metropolitan markets: Chicago, Boston, Lehigh Valley in Pennsylvania, New York City, Philadelphia, and Washington, D.C. Plan prices and speeds vary by market. RCN uses a combination of cable and fiber optic technologies to connect you to the internet. Its least expensive plan costs as low as $19.99 per month and has a download speed of 25 Mbps. Upload speeds aren’t published. You don’t have to sign a contract and discounts like free equipment installation or a free month of service may be available. Plus, its customer service is U.S.-based and available 24/7. For more information, see our RCN internet review or check out the top RCN coupon codes.

Optimum Internet »

Optimum Internet
855-741-1615
360 OVERALL RATING
3.4 out of 5

MONTHLY COST
$24.95 and Up
CONNECTION TYPE
Fiber, Cable
DOWNLOAD SPEED
10 Mbps – 940 Mbps
BUNDLES
Internet, TV, or Phone
SEE REVIEW
Optimum: Optimum comes in second on our list of the Cheapest Internet Service of 2021. It offers a plan called Optimum 10, a hybrid fiber-coaxial (HFC) plan costing $24.95 a month. For that, you get 10 Mbps of download speed and 1 Mbps up upload speed. There’s no data cap and no contract. The service is available in Connecticut, New Jersey, New York, and Pennsylvania. Installation normally is $99, although the company runs frequent online specials that reduce or eliminate installation fees. Read more in our review of Optimum internet.

Xfinity Internet »

Xfinity Internet
Best ISP Overall

360 OVERALL RATING
4.3 out of 5

MONTHLY COST
$29.99 and Up
CONNECTION TYPE
Cable
DOWNLOAD SPEED
15 Mbps – 2,000 Mbps
BUNDLES
Internet, TV, Phone or Home Security
SEE REVIEW
Xfinity: Owned by Comcast, Xfinity ties for third our rating of the Cheapest Internet Service of 2021. Its entry-level Performance Starter plan provides cable internet for as low as $29.99 per month. This plan features a download speed of 15 to 25 Mbps, an upload speed of 2 Mbps, and a 1.2 TB data limit. Equipment rental fees start at $14 a month. You don’t need to enter a long-term contract but doing so could save you money. The fee varies for ending such a contract early. Discounts also are available for autopay/paperless billing and for installing the equipment yourself. Plus, you get free online security software and access to a nationwide network of Wi-Fi hot spots. Xfinity offers service in 39 states and Washington, D.C. Read more in our review of Xfinity internet or check out the top Xfinity promo codes.

Cox Internet »

Cox Internet
844-913-7278
View Plans
360 OVERALL RATING
3.9 out of 5

MONTHLY COST
$29.99 and Up
CONNECTION TYPE
Fiber, Cable
DOWNLOAD SPEED
10 Mbps – 1,000 Mbps
BUNDLES
Internet, TV, Phone or Automation/Security
SEE REVIEW
Cox: In our review of the Cheapest Internet Service, Cox tied for third for low-cost internet service. Its Internet Starter plan is the company’s least-expensive plan. It starts at $29.99 per month, and has a download speed of 10 Mbps and an upload speed of 1 Mbps, and protects you with free antivirus and anti-malware software. You aren’t required to enter into a long-term service contract, although doing so could save you money. Ending a contract early, however, will cost up to $120. Your data use is capped at 1.25 TB. Cox is available in 13 states. For more information, see our Cox internet review or check out the top Cox promo codes.

Mediacom Internet »

Mediacom Internet
855-740-0561
View Plans
360 OVERALL RATING
3.6 out of 5

MONTHLY COST
$29.99 and Up
CONNECTION TYPE
Cable
DOWNLOAD SPEED
60 Mbps – 1,000 Mbps
BUNDLES
Internet, TV, or Phone
SEE REVIEW
Medacom: Mediacom’s Access Internet 60 plan costs $19.99 month for the first year, after which the price increases to $29.99 a month. This cable internet plan provides up to 60 Mbps download speeds and up to 5 Mbps upload speeds. Data is capped at 60 GB, but no contract is required. Mediacom cable offers coverage in 22 states. Note that the early termination fee is relatively high at $200. Read more in our review of Mediacom internet.

Cheap Internet Available in My Area
SELECT COMPANY

RCN Internet
Available
Available in

District Of ColumbiaIllinoisMarylandMassachusettsNew YorkPennsylvaniaVirginia

To find which internet providers offer service in your area, consult our map. Another useful tool is the FCC’s Fixed Broadband Deployment locator. If our Cheapest Internet Plans of 2021 are not available in your area, you may need to subscribe to a slightly more expensive plan.

Even when an internet provider operates in your zip code, it doesn’t mean every plan, speed, or price is available to you. To check what the company offers in your neighborhood, enter your home address on the ISP’s website. Most have a button or form to do this.

The internet providers in our rating of the Cheapest Internet Service are available throughout the U.S. Xfinity operates in 39 states and Washington, D.C. Cox provides service in 13 states; Frontier in 33. RCN is available in six major metropolitan markets in the Northeast and Chicago.

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How Circumventing Book Distributors

This article provides a realistic look into what book distributors do, how they profit, and better options for the author who is publishing a book.

Congratulations! After a long journey of book edits and re-edits, you have perfected a new book ready to print.  alahazratbooks  Now, as its publisher and number one proprietor, you have two primary concerns for your efforts: get the book read by others, and see a return on your investment. Misconceptions in publishing abound, there are certain realities many people don’t understand about the book distribution system.

In a step towards clearing some of the confusion, let’s clarify the difference between a distributor and a wholesaler:

A book distributor makes its income through marketing and merchandising the books their publishers create, and takes an overall percentage of the retail selling price. Distributors rarely work with individuals (self-publishers) because they need a steady volume of new titles regularly published every season to make a profit.

A wholesaler is a large warehouse that holds and sells books when retailers or other sellers ask for them. The will have a list of books they sell, and make their income off the difference between the price they buy the book from the publisher and the price they sell it for to the retailer.

In most cases of publishing, book wholesalers and distributors are not the best choice for authors who are personally financing their books’ publishing services. It is not unusual for distributors and wholesalers in the United States to take 90 days or more to pay an author after receiving the books after book printing. Additionally, a percentage of the author’s profit will be held back for returns. This means if your book does not sell in the stores, copies will be returned to the distributor and ultimately to you, the publisher, where you must absorb that loss in profit. These returned copies may be damaged after spending time on the shelves of a bookstore, making them difficult to sell later on. It is an unfortunate reality that an author may find himself with a garage full of damaged copies of returned books, after only being stocked on the shelves of a major book retailer for a month or two.

Alternatively, there are lucrative distribution plans that circumvent the major bookstores, the distributors and the wholesale warehouses, all of which take a major cut of a book’s retail price. Such alternative methods of book distribution employ the author’s strengths and preexisting customer bases (such as active mailing lists, attendees to an author’s lecture, etc.) to distribute more directly and efficiently. A strategic self-marketing plan can generate a profit equal or greater to what a major book distributor offers its clients, for much less of the cost.

To illustrate, here are two cases of different book distribution plans, each netting its self-publisher a profit of $26,000 at the end of the year:

Case 1. Let’s say as the publisher of your book you send 10,000 copies of your book at a unit price of $2.00 each from a book printer. You also set the book’s retail price at $20 per copy. You have so far spent $20,000 on printing costs, and if all books sell at retail, you have the potential for $200,000 in total sales.

Now let’s suppose you employ a distributor to manage your marketing and distribution. They may charge you 62-65% of the retail price of the book in order for them to pass it through different distribution channels and still make a profit.

The book stores, depending who they are and how many they buy, get a 45%-55% discount on the book, and also have the option to return. If your book sits on their shelves for too long, they will send it back down the distribution channel and these copies will eventually come back to you.

Let’s review that $20 retail price:

Printer was paid up front $2.00 per unit.

Book store takes $10.00 per unit.

Distributor takes $2.00 per unit.

This would leave the publisher with a net of $6.00 of the $20 retail price.

However, this $6.00 does not yet include the Author’s Royalty, if the publisher was not himself the author. If we allow the Author’s Royalty to be 10% of the wholesale price, this will be cutting another piece of the pie at $0.80 per copy (Retail price $20 – discounts $12 = $8 Wholesale price. 10% of $8 Wholesale = $0.80).

Thus, the publisher’s actual net ($6.00 – Author’s Royalty $0.80) = $5.20 per book.

If 10,000 books are sold into distribution, that means $52,000 goes to you, the publisher. Now you must deduct the original publishing services and costs of producing the book (editing, designing, illustrations, etc.). The cost of publishing services can easily be around $25,000, or even more, but let’s say that 50% ($26,000) of your $52,000 went to production costs. This leaves $26,000.

In Case 1 using a major distributor, from a possible $200,000 in retail sales, the self-publisher nets $26,000, or 13% of total retail value.

Now, let’s take a look at an alternative business model for a self-publisher:

Case 2. Let’s allow this author to be a public speaker with an active mailing list of 2,000 people. Allow 50% of his mailing list to purchase his book directly from him for $20, resulting in $20,000 in sales. Over the next 12 months, this author sells an additional 1,000 copies at seminars and lectures, for a total net potential of $40,000 in sales.

Costs for printing books will be slightly higher in Case 2 because a smaller quantity of books is being ordered. Book printing costs him $3 a copy for 2,000 copies, for a total printing cost of $6,000. The more modest costs of publishing services to package his book (book editing, designing, illustrations, etc.) amount to $8,000. Total production costs (book printing costs at $6,000 + packaging services costs at $8,000) = $14,000.

Breakdown for 2,000 copies:

Total sales $40,000

Total production costs $14,000.

The author’s net proceeds ($40,000 – $14,000) = $26,000, or 65% of total retail value.

Compare this to the high-volume distributor scenario in Case 1, where 10,000 copies were needed to return $26,000 to the author, which was only 13% of the total retail value ($200,000). In Case 2, the author distributed and sold copies directly to an already existing market, allowing him to see the same $26,000 profit of a volume of only 2,000 copies, and at 65% of total retail value.

Further, after this publisher in Case 2 sells his first 2,000 copies during his first year, he may print another 1,000 book copies to sell. Because packaging costs to produce the book have already been paid, he would only subtract the cost of book printing from the retail price.

So, in the following year, he prints 1,000 copies to sell at a $20 retail price. This publisher generates $20,000 in total revenue. $20,000 in sales – printing cost $3,000 = a net profit of $17,000 in this publisher’s subsequent year (85% of the book’s retail value).

The Bottom Line:

Choose a distribution and marketing plan that makes the most sense for your unique book, and the plan that allows for the most profits off the book’s retail value. Printing fewer books can actually produce more of a profit if it is done under a strategic business plan. In reality, major distributors and book stores hold little invested in the individual publisher’s success, and will take substantial cuts from every book sold off their shelves. As a general rule, carefully targeting a specific customer pocket to directly distribute your books will be more profitable than diluting copies all over the book market.

This is something I especially like to discuss with new publishers, and invite you to contact Sea Hill Press if you have any questions forming your unique book publishing and distribution plan.

Drawing on 30 years of experience in book printing & publishing services, Sea Hill Press now hosts the Ultimate Author Resource. This on-line resource for authors and publishers interested in book editing, book printing and publishing books in general provides articles, tips and case studies from the recognized professionals who work directly with Sea Hill Press and its publishers:

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Advantages of Email Marketing – Why Is It the Answer for Your Business?

The DMA (Direct Marketing Association) tells us that 90% of companies use email marketing and they describe email marketing as the new hero for troubled financial times. fazowo Their research shows that more than half of companies surveyed expect to increase their spend on direct email this year, many of them cutting back on traditional direct mail in order to do so. It all sounds great, but why is email marketing the answer for your business?

There are three massive advantages to email marketing compared to traditional marketing techniques:

Its inexpensive, the cost of email marketing campaigns is significantly less than other marketing strategy. As the medium is so scalable, you also have the ability to commit as much or as little as you want to email marketing.

Great Return on Investment, no other type of direct marketing will offer the same sort of ROI as email. This is partly because of cost; you aren’t spending as much in the first place, but the flexibility of the medium also has an impact. Targeted email marketing allows you to personalise campaigns to your customers. It is also a great way to maintain the relationship with your existing customers and to make them aware of offers. When done right, there a great return on investment, but you can still get it wrong. If you don’t have any in-house experience of email marketing campaigns, then it can be wise to take expert advice.

Measurable, an email campaign allows you to measure effectiveness more than any other type of direct marketing. You are able to track every opened email, every click, every email shared right through to the sale. This differs massively from a direct mail shot where no one can tell you how many went straight into the bin.

With email you can see if your campaign has worked, but perhaps more importantly you can see where it didn’t work and what didn’t work. This allows you to learn from experience and use that feedback to tailor your email activity to your customers needs.

Nobody will tell you they like spam, but what do we actually mean by that term? At the moment opinion is shifting towards the idea of spam as an email that is irrelevant to the user. Beware of allowing this to lull you into a false sense of security though. A recent DMA survey showed that 75% of consumers found less than 20% of emails they received to be relevant to them.

There are still many people who class spam as something they didn’t sign up for. Another study asked consumers to rate acceptability of promotional emails out of 5 (5 is most acceptable, 1 is least acceptable.) Permission clearly made marketing emails more acceptable, where the consumer had given permission for ongoing communication participants rated it as 4.1 out of 5. When the consumer had interacted with a company, but had not given permission for contact, the score dropped significantly to 2.5. The worst score was for marketing material from companies who had not been given permission and with whom the consumer had never interacted. This scored 1.7 out of 5.

 

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Iqbal’s Apocrypha

Sir Muhammad Iqbal (1877-1938), in layman’s terms, was a gifted poet whose verses inspired the Indian Muslims, awakened them from bondage and motivated them to strive for liberty. In fact, Iqbal was a very different man from the Freedom Movement leader our history has conjured up with its imaginative understanding of the great thinker’s ideas and beliefs.

Iqbal was a liberal Muslim with a scientific comprehension of old school religious – specifically Qur’anic – jinnahtutors ideas; in other words, he was a reasoning philosopher whose mission was to create a version of Islam – yet again, Qur’an mainly – compatible with modern scientific research. He was a diligent student of German philosophy and had deeply recognized the traits which could render any faith lie frail and submissive before intellectual progress of the human race. As wisely recognized, Iqbal adored his creed, and his honest intentions were to protect “Mohammedanism” from the upcoming onslaught of science in Asia.

How did Iqbal find a way to equally compare Islam and science? How did he defend the legends narrated in Qur’an the like of which are ridiculed in Bible? Well, there exist among Muslim certain groups of pure liberal origins. These factions reject any possibility of miraculous phenomena meddling in human affairs. You may call them the famed (or notorious, I can’t decide) Hadith-Rejectors or the Qur’anists. One of Iqbal’s contemporaries, Ghulam Ahmad Pervez (1903-85) – a close associate of Pakistan’s founding father Muhammad Ali Jinnah – was the leader of one of such movements called Tulu-e-Islam (Rise of Islam). But we’re going a bit farther in history than we ought to. The man whom Iqbal succeeds in what a simple believer would call bizarre beliefs, was none other than the celebrated Sir Syed Ahmad Khan, the intellectual father of All India Muslim League.

Sir Syed (1817-1898), as he’s mentioned throughout all standard Pakistani text books, was a freethinker, if one allows me to categorize such remarkable a personality according to modern taxonomy. It you’re a Pakistani by birth, it’s impossible you have never heard of his services to the Indian Muslim community. Stories are told how he held back politically-impoverished Muslims from joining the Hindu-dominant Congress rather preached the importance of English education for the creation of a more civilized Muslim generation. His Aligarh institutions were criticized by the mullahs, just like his marvelous ideas regarding Qur’an, but eventually people had to surrender before the surge of reason and had to confess that they badly needed to adopt Western standards if they desired to save the Muslims from evaporating before the heat of science.

But how did Sir Syed manage to spark such fierce controversies in India? Answer’s quite simple and Pakistani students are taught about the entire melodrama in their high schools. Sir Syed had gone crazy over exegesis of Qur’an. For example, Muslims believe in existence of spirits called the genies or the jinn. Sir Syed disbelieved in genies and interpreted metaphorically the verses of Qur’an mentioning Prophet Muhammad’s (bless him and his posterity) encounters with these spirits. He refused to believe in seven heavens. Again, it was some allegorical mystery for him. He also intervened in several jurisprudential problems and differed from the mainstream fiqht.

The job Sir Syed wished to perform was to purify Qur’an from israiliyat or the biblical accounts Muslims had begun using to explain certain Qur’anic stories. His concerns were appreciable. For instance, some Muslims still believe that Adam was banished from heavens because he approached the Forbidden Tree however this is the biblical interpretation of the Fall story. Qur’an has explicitly mentioned Adam’s migration to earth after his approach being forgiven by the Almighty. Another example is the story that Jacob fooled his father to become a prophet when Isaac had intended his blessings for his beloved Esau. There are accounts of Abraham lying three times and passing Sarah as his sister in Egypt. And how one can forget the Deluge? Nowhere in Qur’an it is stated that the Flood was universal. Qur’an speaks of it as a punishment for Noah’s nation; it never takes the entire human population into consideration. So, Sir Syed was writing against these Bible-based distortions of Qur’an’s intellectual messages and mythical (pseudo-historical) interpretation of its moral stories.

But the problem was many of these false legends attributed to God’s Word claim origins from the hadiths or the sayings Muhammad was reported to had uttered. Sir Syed was never lacking in his love and trust for Allah’s final apostle. No matter how scientific you get, Muhammad is still the infallible intellectual protagonist you can proudly represent before a westernized world as the perfect example for mankind to follow. So, Sir Syed selected the one option he stumbled upon i.e. rejection of such hadiths. He totally denied submitting before this kind of tafsir or exegesis of Qur’an and used science to understand the Book of the Lord. There were no miracles in this world, as per Sir Syed’s analysis. God runs this universe according to His principles which we call the laws of physics. Science is what God created so we couldn’t dare speak against science, was Sir Syed’s version of Islam.

Thus, one can understand that the accounts of Adam and Eve, the Creationism, the Forbidden Tree, the Original Sin and the Fall of Man were legends in the eyes of Sir Syed. Iqbal, when studied these stories, followed suite.

Iqbal had a PhD in philosophy from the Munich University for his treatise on Persian metaphysics. There’s even a street in Heidelberg (Germany) named after him. Iqbal was once invited by the Italian fascist dictator Mussolini for a brief interview. This respect the Poet of the East commanded in the West was not only because of his poetry (for example, his Secrets of the Self) but mainly due to his philosophical outlooks. The ideas he’s discussed in his verses may be more in number but of lesser magnitude than the ones he communicated to the public via his discourses. These lectures have been compiled as a book known as Reconstruction of Religious Thought in Islam. The chapter hereby being explained is the Conception of God and the Meaning of Prayer.

According to Iqbal, there exists a general “Qur’anic method of complete or partial transformation of legends in order to besoul them with new ideas”. For evidence, he provides with the example of the Fall story and compares its biblical and Qur’anic versions.

“But the clue to a better understanding of our difficulty is given in the legend relating to what is called the Fall of Man. In this legend the Qur’an partly retains the ancient symbols, but the legend is materially transformed with a view to put an entirely fresh meaning into it.” Observe how Iqbal repeatedly calls the account of Adam a legend. “The Qur’anic method of complete or partial transformation of legends in order to besoul them with new ideas, and thus to adapt them to the advancing spirit of time, is an important point which has nearly always been overlooked both by Muslim and non-Muslim students of Islam. The object of the Qur’an in dealing with these legends is seldom historical; it nearly always aims at giving them a universal moral or philosophical import.” This is the most important part where Iqbal denies any historical value of the Fall story. “And it achieves this object by omitting the names of persons and localities which tend to limit the meaning of a legend by giving it the colour of a specific historical event, and also by deleting details which appear to belong to a different order of feeling. This is not an uncommon method of dealing with legends. It is common in non-religious literature. An instance in point is the legend of Faust, to which the touch of Goethe’s genius has given a wholly new meaning.”

“It is, indeed, impossible to demarcate the stages of its growth, and to set out clearly the various human motives which must have worked in its slow transformation.” This sentence certainly implies that the story of Fall got distorted with time and people inserted their own typical ideas in it in to explain the mystery of our species’ origin.

“But confining ourselves to the Semitic form of the myth… ” The choice of words to describe the Fall story clearly displays Iqbal’s incredulity and his doubts over Creationism.

“… it is highly probable that it arose out of the primitive man’s desire to explain to himself the infinite misery of his plight in an uncongenial environment… ” Iqbal’s direct attempt here is to discredit the biblical outlook of the Fall account where Adam is sent on earth as a punishment for the Original Sin and the entire human population is subjected to misery because of their ancestor’s alleged crime. The poet here has accurately unmasked the human elements responsible for creating the whole legend of the Original Sin which Qur’an has so justly denied. As Iqbal understands, Qur’an defends Adam and Eve when both are charged with the offense, unlike Pentateuch where the woman has been accused of making her man disobey the Lord. Similarly, Qur’an mentions God’s forgiveness before Adam’s Fall. Thus, in Qur’anic version of this story, human migration to earth did not occur due to God’s wrath rather because of God’s “big plan” for His beloved creatures.

But the story of Genesis today’s Jews and Christians adhere to represents humans in a very miserable light when it says:

To the woman he said, “I will make your pains in childbearing very severe; with pain you will give birth to children. Your desire will be for your husband, and he will rule over you.” To Adam he said, “Because you listened to your wife and ate from the tree about which I commanded you, ‘You must not eat of it,’ “Cursed is the ground because of you; through painful toil you will eat of it all the days of your life. It will produce thorns and thistles for you, and you will eat the plants of the field. By the sweat of your brow you will eat your food until you return to the ground, since from it you were taken; for dust you are and to dust you will return.”

(Genesis 3:16-19)

Compare the biblical account with the Qur’anic one.

But Satan caused them to slip out of it and removed them from that [condition] in which they had been. And We said, “Go down, [all of you], as enemies to one another, and you will have upon the earth a place of settlement and provision for a time.” Then Adam received from his Lord [some] words, and He accepted his repentance. Indeed, it is He who is the Accepting of repentance, the Merciful. We said, “Go down from it, all of you. And when guidance comes to you from Me, whoever follows My guidance – there will be no fear concerning them, nor will they grieve.

(Qur’an 2:36-38)

“Having no control over the forces of Nature, a pessimistic view of life was perfectly natural to him.” Here again Iqbal refers to the biblical legend where man accuse his foremost ancestor Adam for sinning against God and bringing misfortune over his descendants.

“Thus, in an old Babylonian inscription, we find the serpent (phallic symbol), the tree, and the woman offering an apple (symbol of virginity) to the man.” Iqbal has undoubtedly studied the Babylonian (more precisely, Sumerian) origins of all Semitic religions. The story of Fall is not unique with Bible or Qur’an, neither is the account of Flood. Both legends are traceable as far as 2,000 BC. Any student of ancient Mesopotamian civilizations can narrate the characteristic features of the myths of Gilgamesh. Similarly, as Iqbal speaks, the story of Fall existed long before rabbis wrote down the Law. Iqbal accuses Bible of retelling an allegoric story in pure historical terms, thereby ruining its moral lessons and misleading the believers in assuming the Fall to be an actual historic event. He appreciates Qur’an of preserving Fall’s philosophical display.

“The way in which the Qur’an handles this legend becomes clear when we compare it with the narration of the Book of Genesis. The remarkable points of difference between the Qur’anic and the Biblical narrations suggest unmistakably the purpose of the Qur’anic narration.” The purpose of Qur’anic narration is to analyze the story of Fall philosophically. Iqbal once more denies any historical value of the Fall account – he has called it a myth or a legend multiple times – and insists that the characters of Adam and Eve were never meant to be created as mankind’s biological ancestors. For Iqbal, Qur’an considers Adam to be precursor to human civilization.

“The Qur’an omits the serpent and the rib-story altogether.” The former omission was designed to “free the story from its phallic setting”. As any religious researcher is aware, the phallus is one of the most ancient deities in mankind’s history. From India to Egypt, the male and female genitalia were worshiped as means of reproduction which they certainly still are. It was just like worshiping sun because it the largest source of heat and light for us earthlings or worshiping fire because it keeps wild beasts away from a human gathering. That’s how ancient religions developed. But, in Iqbal’s view, God didn’t reveal His final words in order to repeat such ancient myths. That’s why Qur’an has omitted all references to the serpent and the rib-story. One can argue that the serpent of Bible and the Satan of Qur’an are the same beings or Qur’an also mentions Eve’s birth from Adam. O mankind, fear your Lord, who created you from one soul and created from it its mate (Q. 4:1).

Here one may attempt to elaborate Iqbal’s vision of Qur’anic metaphors. Bible narrates the story of a serpent actually entering Adam’s physical paradise and spoiling his future. Qur’an represents Satan as an entity that seeks to spark evil in the hearts of man. The Qur’anic “serpent” is a more spiritual being. Similarly, Qur’an never states that Eve was created from Adam’s rib. The verse quoted above can be interpreted in many different ways. According to one theory, God created Eve from Adam’s leftover clay,

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The Basics for Email Marketing – How to Write a Catchy Email

The goal of email marketing is this: “Your message needs to stand out from all the other emails inside the inbox, so it can get opened and read”.

It’s a battlefield in there.

I’m not talking about the loud and explosive battlefield. It’s an eyeball and mind game battlefield. When your subscriber’s log into their email accounts they are instantly bombarded with bullets (“From” lines), explosions korporacjabiznesowa (Subject lines), armor-piercing tank shells (content) and nuclear explosions (Calls To Action). O.K. the analogies of war might sound a little extreme to you, but don’t let it fool you. It’s serious business inside each subscribers inbox and there are supreme email marketing tacticians that are dominating the fight.

If you focus on the 4 basic foundations of email marketing then you’ll be better equipped and better prepared than the person who jumps in with guns blazing.

Basic foundation #1: The “From” line — Ignored by many professional email marketers as well as armatures, normally because, “they don’t know what they don’t know”. Imagine this, you open your inbox and all of your emails are “From”: Virus123, Blank, Spyware On Your Computer, and XXX. Would you open any those?

Probably not, unless you have a thing for inviting viruses, spyware, pornography, and other mysterious things on your computer. What I’m trying to illustrate is that your subscribers need to recognize “Who” these emails are coming “from”.

Your “From” line needs to contain recognizable names. Whether that’s a brand name or brand specific email addresses. I’m sure you’ve received an email from someone you didn’t recognize like “John Smith” and you asked yourself, “Who in the world is that?” Your action for that email was most likely one of these two responses: “Delete” or “Spam” button push.

If your subscribers know that your writing them an email then it will increase your chances of getting it read.

Basic Foundation #2: The Subject line — Subject lines can say anything ranging from “Here’s your receipt” to “Open Me, Please”. The key is writing the best subject line for that particular email, and that particular audience. Unfortunately, there isn’t a magic formula for subject line creation like there used to be back in the early 90’s (where almost all emails were opened). Now a days it’s a battle of wits, and knowing your audience. It takes real work. Subject lines have to stand out in the inbox and pull interest.

I’ll share some little insights to help make your subject line creation process a little bit easier.

First: Know your audience! If you’re emailing businesses than use words and descriptions that intrigue businesses. If you’re emailing surfers then use words that relate to them. For example I read one subject line from a surfing clothes retailer that said, “Holy Ship!” See how they play with their audience and know what would intrigue their audience. Do the same with your subject lines.

Second: Don’t over punctuate! Punctuation is great and helps get the point across, but don’t over use it. One exclamation mark will do just as well as fifteen. Keep this in mind, the exclamation mark is the most overused punctuation mark in subject lines. I recommend you try to limit their use.